Bestek Makina · B2B Site Rebuild
A full rebuild of the website of a Turkish industrial automation manufacturer, in seven languages, without losing a single page of existing content or the search weight behind it. Custom WordPress build, a repeatable translation pipeline, and contact routing that depends on the visitor's language.
A manufacturer with Renault and Siemens among its case studies, behind a website that did not look like it.
- Problem
- Bestek Makina builds vibratory bowl feeders and parts feeding systems for factory lines. In B2B engineering, the website is the first credibility check before a six figure enquiry, and theirs was not passing it. The brief came with a hard constraint: nothing already written may be lost, and neither may the search weight the domain had accumulated over years. A redesign that quietly drops pages is a redesign that costs the client their traffic.
- Approach
- Audit first, rebuild second. The product catalogue was kept as it was rather than recreated, so identifiers, addresses and existing translations all survived. Content types and taxonomies moved into a plugin instead of the theme, so the site does not lose its structure if the design is ever replaced. English sits at the root and the other six languages behind prefixes, which is the arrangement that keeps the existing pages ranking. Translation became a pipeline rather than a task: interface strings through the standard catalogue format, database content through export and import, both passing through a glossary so the same term is never rendered two different ways. Enquiries are routed by the language they were written in, because a Turkish customer should reach the Turkish desk.
- Result
- Seven languages covering the markets the client sells into: 944 interface strings and around 480 database values per language, the complete catalogue of 66 products, and every case study. Built and reviewed on a Docker stand running the current site and the new one side by side, so every change could be compared against the original before anything reached production. The paid consent platform was replaced by one built in house.
- 7languages, English at the root
- 66catalogue products carried over
- 944interface strings per language
Client project. In review before launch, so the rebuilt site is not public yet.