A paid click should land on a page that answers exactly what was searched and asks for
one action. I write the page around your buyer's objections, code it by hand so it
opens fast on a phone, and wire up the tracking so the campaign learns from real enquiries.
A specific offer above the fold: price, proof, one action. Not a slogan about a dynamic team
Form, call and messenger one tap away on mobile
GA4, Google Ads conversions and a consent banner from the first day
Usually two weeks from brief to launch, once photos and prices are ready
A page for paid traffic has one job: turn a click you already paid for into an enquiry. It can be short, it hides the main menu, and it speaks to one search.
A page built to rank in organic search needs more text, internal links and answers to related questions. I build for paid traffic first, and if the page should also rank, I add those sections below the offer without burying the form.
Why a template is not enough
A template gives you a layout. It cannot tell you what your buyer is afraid of, what your competitors promise, or why your price is fair. Those answers decide the conversion rate, and they come out of the call with you, not out of a theme marketplace.
Speed and mobile
Most paid clicks come from phones, and a slow page loses visitors before the first screen appears. Google measures it with Core Web Vitals: how fast the main content shows up, how quickly the page reacts to a tap, and whether the layout jumps while loading.
Speed also feeds back into the ads. Landing page experience is one of the three parts of Quality Score, so a faster and more relevant page can lower what you pay per click. This site is built the same way: hand-coded, no templates, no builders, and the service pages load without any heavy libraries.
Testing after launch
A/B testing needs traffic. With a few hundred visitors a month, testing button colours proves nothing. I test the big things first, the offer and the form, and change one thing at a time, so the result can actually be read.
What a landing page costs
Pages start at $400. The price grows with the number of sections, the research behind the copy, languages, and integrations such as a CRM, a booking system or card payments on the page.
Proof of work is in the Build Log on the home page, including a seven-language rebuild of an industrial manufacturer's website.
04 · Pricing
Pricing
Most clients
Landing page
from $400one-off
One page with copy, mobile layout, analytics and conversion tracking.
Copy written by me
Form and messengers
GA4, conversions, consent
Page plus campaign
from $300per month
The Google Ads campaign that sends traffic to the page, at the same flat fee as Google Ads management. The page itself is a one-off.
Campaign build
Weekly optimisation
Monthly report
Rebuild of an existing page
quotedafter a look
For a page that exists but does not convert. Often the top of the page and the form are enough.
Review of the current page
New offer
Tracking fixed
Domain and hosting are registered in your name, and the code is yours. I hand over full access when the page goes live.
05 · Questions
Questions about landing pages
How is a landing page different from a website?
A landing page drives one action and runs on paid traffic. A website answers many questions and works for your brand and organic search. Most businesses need both, for different jobs.
How long does it take?
Usually about two weeks once photos and prices are ready. Gathering the material is normally the slowest part.
Can I send ads to my homepage instead?
You can, and your cost per lead will usually be higher. The visitor arrived with a specific question, and the homepage tries to answer everyone at once.
How long should the copy be?
As long as it takes to answer the objections. Expensive services need more, simple products need less.
Do you use a page builder?
No. Builders add scripts and slow the page down, and on paid traffic a slow page is money lost on every click.
Who owns the page?
You do. Domain and hosting in your name, the code is yours, full access handed over at launch.
What conversion rate should a landing page have?
It depends on the offer and the price: a free consultation converts far better than a $5,000 service. I compare the new page with your current one on the same traffic, not with an industry average.
Can the page be in Polish or several languages?
Yes. Each language gets its own address, so ads and search engines send people to the right one, and the copy is adapted to the market rather than translated word for word.
Tell me what you sell and where you advertise now. I look at the account with
read-only access, change nothing, and walk you through what I found on a
20-minute call. The list of fixes stays with you, even if we never work together.
